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Delta Air Lines Promotes National Wildlife Refuges on Eve of Centennial


January 31, 2003

Tom MacKenzie,


Teams with The Nature Conservancy and U.S. Fish and Wildlife Service to Present Video on Domestic and International Flights

Fly on Delta Air Lines during the month of February, and you will see a special video to commemorate the Centennial anniversary of the U.S. Fish and Wildlife Service's National Wildlife Refuge System. The video highlights the role that National Wildlife Refuges and partners like The Nature Conservancy have played to protect fish and wildlife in America.

"Delta Air Lines is fully committed to protecting the community within which we live in and serve. Working with The Nature Conservancy to save plants, animals and ecosystems around the world demonstrates that commitment," said John Marshall, Vice President, Corporate Safety and Compliance at Delta Air Lines. "When we learned that 2003 was the centennial of the wildlife conservation movement and the first national wildlife refuge, we wanted to be part of this historic occasion."

The first National Wildlife Refuge was established on March 14, 1903, at Pelican Island, Fla., when President Theodore Roosevelt set aside the island to protect declining populations of pelicans and other water birds. Today, with 540 refuges, the National Wildlife Refuge System is the only system of federal public lands dedicated primarily for wildlife conservation.

"We were excited to bring together two of our partners -- the refuge system and Delta Air Lines - to commemorate 100 years of conserving wildlife in America," said Tavia McCuean, Vice-President of The Nature Conservancy. "Refuges help ensure that wild places will be here for generations to come, and that's something worth celebrating."

The Delta Air Lines video shows diverse scenes of National Wildlife Refuges and some of the plants and animals they protect. Many of these National Wildlife Refuges have been protected through the work of The Nature Conservancy.

"We feel privileged that The Nature Conservancy and Delta Air Lines are joining us to celebrate our 100th anniversary," said Sam D. Hamilton, Southeast Regional Director of the U.S. Fish & Wildlife Service. "The National Wildlife Refuge System wouldn't be as successful as it is today without partners like these."

The initial video editing was done at the National Conservation Training Center in Shepherdstown, W.Va., and the final cut was accomplished at Crawford Communications of Atlanta through partially donated services. Donna Banks of Atlanta wrote the original music for the video.

The video will air on 1,577 domestic and international flights throughout February, just prior to the National Wildlife Refuge System's Centennial Celebration in Sebastian, Florida on March 14, 2003. A full-page public service announcement showcasing the partnership between the three groups will also appear in the February issue of Delta's Sky Magazine. Delta has also created a Web site,, dedicated to showcasing its environmental stewardship. The site will provide links to The Nature Conservancy and the U.S. Fish and Wildlife Service Web sites as well as displaying the video on-line.

In March 2003, America celebrates the centennial anniversary of the U.S. Fish and Wildlife Service's National Wildlife Refuge System -- the only system of federal land dedicated specifically to wildlife. When President Theodore Roosevelt made Florida's tiny Pelican Island a refuge for birds in 1903, he launched the legacy of America's greatest conservation success story. As the National Wildlife Refuge System enters its second century, it protects 100 million acres in 540 refuges and thousands of small prairie wetlands, providing unparalleled outdoor activities in wildlife observation, fishing, hunting, environmental education, and photography -- making refuges the premier opportunity to connect with nature.

Delta Air Lines, the world's second largest airline in terms of passengers carried and the leading U.S. carrier across the Atlantic, offers 5,826 flights each day to 437 destinations in 78 countries on Delta, Delta Express, Delta Shuttle, Delta Connection and Delta's worldwide partners. Delta is a founding member of SkyTeam, a global airline alliance that provides customers with extensive worldwide destinations, flights and services.


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