Comment Now on Refuge System Communications Plan
Nine teams of National Wildlife Refuge System employees along with interested stakeholders and partners are busily at work implementing the recommendations outlined in Conserving the Future: Wildlife Refuges and the Next Generation, thevision developed after last summer’s national conference in Madison, WI.
The Communications implementation team has put forward a five-year strategic plan that seeks first to reach key audiences where they live; then increases online and in-person visits to wildlife refuges; and ultimately builds the next generation of Refuge System supporters. The plan details a host of tactics – from marketing partnerships that engage the National Basketball Association, among other non-traditional partners, to traveling Refuge Live! activity centers and a Champions Academy for high school students.
Send your comments about the plan by January 16, 2013, to ConservingtheFuture@fws.gov.