Conserving the Nature of America
Press Release
JetBlue and U.S. Fish and Wildlife Service Announce New Partnership to Reduce Demand for Illegal Wildlife Trade
Five-Year Agreement Will Help Combat Global Crisis That Could Lead to Species Extinction and Threatens Caribbean Tourism

March 3, 2016


Laury Parramore

JetBlue Corporate

JetBlue (Nasdaq: JBLU) and the U.S. Fish and Wildlife Service today announced they are joining forces to encourage and empower travelers to play a role in protecting the beauty and wildlife of one of the world’s most popular destination regions: the Caribbean. An increase in illegal wildlife trade in the area is contributing to the decline and potential extinction of indigenous animal species such as sea turtles, parrots, iguanas and coral.

“Tourism brings 22 million visitors a year to the Caribbean. Degradation of wildlife and biodiversity is a risk to demand for air travel to the region, thus impacting JetBlue,” said Sophia Mendelsohn, head of sustainability, JetBlue. “We’ve partnered with the U.S. Fish and Wildlife Service to create a large-scale dialogue and action highlighting the numerous ways to travel, eat and shop in the Caribbean, leaving the region stable for future tourism.”

On World Wildlife Day, JetBlue and the U.S. Fish and Wildlife Service revealed a five-year partnership agreement, which will launch with a customer education and awareness campaign. The Service and JetBlue will work together beyond the initial onboard video to develop online content, social media campaigns and strategies that will reduce demand for illegal wildlife.

JetBlue will use one of its core differentiators - TVs available at every seat on all flights - to inform customers about responsible travel and shopping practices in the Caribbean. Through an online casting call, JetBlue will recruit Caribbean natives including those in the travel industry to tell their stories in a short inflight video. Participants will discuss their commitment and efforts to protect the future of tourism and the natural resources of their local communities and countries. The call will identify stories that showcase tangible solutions are underway.  Champions of

Caribbean conservation can share their stories through March 27 at (Please note that JetBlue is solely responsible for this casting call and will have complete control over any information collected using this link.)

“The Caribbean is considered to be a wildlife trafficking hotspot,” said Service Director Dan Ashe. “We are thrilled to work with JetBlue to empower travelers and Caribbean residents to reduce demand for illegal wildlife. We are committed to protecting these special places and species, and with the public as our partners, we can support conservation worldwide by asking questions and learning the facts before buying any wildlife or plant product.”

JetBlue’s Commitment to the Environment - JetBlue depends on natural resources and a healthy environment to keep its business running smoothly. Natural resources are essential for the airline to fly and tourism relies on having beautiful, natural and preserved destinations for customers to visit. The airline focuses on issues that have the potential to impact its business. Customers, crewmembers and community are key to JetBlue's sustainability strategy. Demand from these groups for responsible service is one of the motivations behind changes that help reduce the airline’s environmental impact. For more on JetBlue’s conservation initiatives, visit  

JetBlue is New York's Hometown Airline™, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles (Long Beach), Orlando, and San Juan. JetBlue carries more than 35 million customers a year to 96 cities in the U.S., Caribbean, and Latin America with an average of 900 daily flights. For more information please visit

The mission of the U.S. Fish and Wildlife Service is working with others to conserve, protect, and enhance fish, wildlife, plants, and their habitats for the continuing benefit of the American people. We are both a leader and trusted partner in fish and wildlife conservation, known for our scientific excellence, stewardship of lands and natural resources, dedicated professionals, and commitment to public service. For more information on our work and the people who make it happen, visit

For more information on our work and the people who make it happen, visit Connect with our Facebook page, follow our tweets, watch our YouTube Channel and download photos from our Flickr page.