Digital Communications in Conservation Training Workshop

Target Audience:

U.S. Fish and Wildlife Service employees who are actively involved in developing and delivering communications to the public via social media and creating and maintaining web pages.

Summary and Objectives:

This course teaches participants how to create compelling content that tells the Service's story and how to deliver it to the audience where they live in the digital world. The Digital Communications in Conservation Training Workshop is the place to discover the latest trends and tools in digital content creation and delivery for the Service. Subject matter experts will share their best techniques and strategies for creating captivating, memorable, and shareable content. The Service will be launching a content management system for the web and a new digital asset management system, and participants will learn how they can take advantage of these new platforms to make their digital job easier. This is a great opportunity for participants to network and collaborate with others in the Service who are meeting the challenge of the digital age.

Upon completion of this course, participants will be able to:

• Create written and visual content for the web and social media platforms that tells the Service's story.
• Transition to the new content management system used to create Service web pages.
• Receive an update on the status of efforts to plan and implement a new digital asset management system to store and retrieve digital content.
• Engage with their social media audience more effectively and nurture and build their online communities.
• Measure the effectiveness of their communications to ensure the audience is getting what they crave.