Field Notes
U.S. Fish & Wildlife Service
Field Notes Entry   
Lincoln University-Communication in Natural Resources
Midwest Region, December 1, 2006
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Dr. Adrian Andrei, Assistant Professor of Wildlife Science, contacted Columbia FRO to assist him with teaching a communications course specific to fish, wildlife and natural resource related professions.  His hopes were to close out the semester with a culmination of lessons learned in the class and how they reflect on the actual efforts and guidance from a professional in the field.

Fishery Biologist, Jeff Finley provided a seminar and activities on selecting media outlets for communication, citing studies conducted on Americans, their perceptions of natural resources and how to make conservation issues “news worthy”.  The students quickly picked up on how most people are only interested in natural resources if it directly affects their health and welfare.  In a hands-on activity, the students were able to apply content from Dr Andrei’s course in selecting appropriate communication techniques for different applications.

Contact Info: Larry Dean, 612-713-5312, Larry_Dean@fws.gov
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