Part
I
Getting Started
Starting
Out from Here
Focus
Refuges
Part II
Centennial Priority Projects
What
Your Station Can Do
To Get Involved
Part III
In the Beginning
Centennial
Fact Sheet
Legislation
Interior
News Release
Part IV
Messages
Service
Messages
Refuge
System Messages
Using
these Messages
Identifying
Our Audiences
Part V
Special Events
Special
Event Tip Sheet
Invited
Guests
Inviting
Congress
Event
Funding
Three
Examples using Partners
Advertising
Publicity
Checklist
Regional
SPecial Event Examples
March
14, 2003, Refuge System-
wide Time Capsule Special Event
Part IV
Media
Publicity
through a News Story
Writing
a News Release
Sample
News Release
Centennial
Boilerplate Message
for News Release Closing
Publicity
through Public Service
Advertising (PSA's)
Sample
Radio PSA's
Sample
Print PSA's
Paid
Advertising
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Part
VII
Speeches
Tips
for Preparting Speeches
Sample
Speech Outline
Useful
Quotes
Part VIII
Proclamations
Obtaining
a Proclamation
Sample
Letter Requesting a
Proclamation
Sample
Proclamation
Sample
Proclamation News
Release
Part IX
Just the Facts
Current
Refuge System Fact
Sheets
Part X
Product Information
Part XI
Helpful Information
Addresses/Contacts
National
Wildlife Refuge
Outreach Team
FWS
National Outreach Team
Public
Affairs
Volunteer
Coordinators
Division
of Contracting and
General Sesrvices
National
Sign Committee
Congressional
Affairs
Publications
Committee
Templates
Blue
Goose (stand alone)
Refuge
System Design Element
FWS
Images
of Theodore Roosevelt,
Paul Krogel, Rahel Carson, J.N.
"Ding" Darling, J. Clark Salyer
Additional Resources
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