When we crushed more than six tons of seized illegal elephant ivory last November, we knew we’d be creating a new issue: what to do with the crushed ivory – about 40 cubic feet?
We realized we needed more minds at work on this to come up with a truly stunning idea. That’s where you come in. We are asking for your help to come up with a winning design that raises awareness and reduces the demand for elephant ivory and other illegal wildlife products. We just needed a way to reach artists, designers and other creative types.
|Kayt Jonsson and Jessica Liao work with the pieces of ivory. Credit: USFWS|
First came the idea – a stop-motion animation that would announce the design challenge. Using ivory from the Crush, our artists laid out the bits into a design, took a picture, changed it slightly and took another photo. Finally, came all the editing. It’s actually a lot of pictures, like those flipbooks some of us had as kids.