Tips for Working with the Media
FWS personnel often have ample opportunity to engage
with the media. Here are helpful hints to create a successful
The public often has no idea what you do or how you do it. But they are VERY interested & need to hear how FWS employees are helping out in this incident.
Take photos/video when in the field, but get Washington or Region External Affairs Office clearance for potentially sensitive or controversial imagery.
Wear FWS identified clothing. Wear Service uniforms properly. Take off your shades. If required, be in proper safety/protective gear.
General Do’s and Don’ts
Take your time; think before answering
Say if you don’t know.
Stick to the facts.
Say if you can’t answer/explain why.
Talk only about your area of expertise.
Assume everything is “on the record” and being recorded.
Maintain eye contact with the reporter.
Be firm, fair and honest.
Lie, guess or speculate.
Get upset or angry.
Repeat negative words from questions.
Play favorites with reporters.
Say “no comment.”
Introduce new issues or subjects