Fish and Aquatic Conservation

Outreach and Education

Public Awareness Campaigns

A key to addressing the problems caused by aquatic invasive species (AIS) is increasing public awareness of AIS, their impacts, and what individuals can do to prevent their introduction and spread. However, reaching each person whose activities may affect our natural environment is a daunting task. Collaboration, cooperation and coordination across federal and state agencies, local governments, tribal entities, and the public and private sectors is required and facilitating this effort is a primary goal of the Service's AIS Program. To accomplish this, our Regional AIS Coordinators have:

  • developed informational websites;
  • conducted workshops; and,
  • created outreach materials for National distribution, including:
    • traveling displays,
    • exhibits,
    • pamphlets,
    • AIS identification cards,
    • fact sheets, some in several languages, and
    • videos.

Two National public outreach initiatives have also been created by the ANS Task Force, in cooperation with partner organizations and the Service: the Stop Aquatic Hitchhikers! campaign and Habitattitude™. If the spread of ANS is prevented by an informed, engaged public, then efforts to control or eradicate ANS will save us all time and money.

Fact Sheets:

The Fisheries Strategic Plan (900 KB pdf file) was developed with help from Fisheries Program partners and stakeholders.  The plan sets forth specific performance measures that will be used to evaluate how well the Program accomplishes its mission. The measures are both short- and long-term.

Addressing aquatic invasive species plays an important role in the strategic plan.  The overarching AIS goal is that "Risks of aquatic invasive species invasions are substantially reduced, and their economic, ecological, and human health impacts are minimized.”  This goal is addressed through a series of performance and workload measures.

Last updated: November 21, 2013