is an issue about the attribution of video news releases (VNRs).
We suggest it be perfectly clear that any Service-issued video
news releases be clearly identified as such both in packaging and
narration. For example, at the end of your video news release,
have the narrator say: "Reporting for the U.S. Fish and Wildlife
Service, this is John Doe."
For further information about this issue, please
refer to the Government Accountability Office (GAO) memorandum
and reports below.