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There is an issue about the attribution of video news releases (VNRs). We suggest it be perfectly clear that any Service-issued video news releases be clearly identified as such both in packaging and narration. For example, at the end of your video news release, have the narrator say: "Reporting for the U.S. Fish and Wildlife Service, this is John Doe."

For further information about this issue, please refer to the Government Accountability Office (GAO) memorandum and reports below.

GAO Memo & Reports

February 17, 2005 - GAO Memorandum to All Department Heads, Agencies and Others Concerned

May 12, 2005 - GAO Report Highlights - VIDEO NEWS RELEASES - Unattributed Prepackaged News Stories Violate Publicity or Propanganda Prohibition

May 12, 2005 - GAO Testimony Before the Committee on Commerce, Science, and Transportation, U.S. Senate - VIDEO NEWS RELEASES - Unattributed Prepackaged News Stories Violate Publicity or Propaganda Prohibition

     
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